well, to take into account all possible aspects of pj operation, a rather impossible measure had to be devised
i.e. take an rgb projector, tuned for white at the higher and lower bound of pj performance. then, some math has to be done, to take into account the beam diameter and divergence, (so beams at a distance) too.
i put it very roughly here, i hope it conveys the message. what i roughly need to say is that raw numbers mean nothing if modulation and beam specs is crap. everything is subjective to how the human eye perceives it. after all, our game is all smoke and mirrors
"its called character briggs..."