I went last night to see it in IMAX 3D.
The theater was disappointing when I got there an hour early to see what was going on in the lobby. Nothing!
I expected to see members of the 501's Legion posing for pictures, vendors selling Star Wars swag. All that was there was an old car from the local museum that they placed a poor representation of a storm trooper in the drivers seat. It looked like the Speed Racer car. Not sure what that had to do with the movie. I think someone missed a great opportunity to capitalize.
The movie it self was good. I won't talk about specifics so I don't ruin it for those who haven't gone yet. The 3D technology in the theater was really good. The use of 3D in the movie was also well done. JJ Abrams didn't over do it. Not like the cheesy effects of other 3D movies I've seen. The intro with the words drifting into space was probably the coolest.
I think they did the right thing and listened to the fans. They went back to the beginning and followed the Star Wars formula from Episode IV A New Hope.
Over All I give the movie 8 out of 10. I can't wait for the next one.
Chris