How much have you been drinking
just kidding...
the 10X MPE rule with a green only you can have 100mw/cm2 of pure green, with a RGB projector you end up with only 15 mW/cm2 for green (30mW/cm2 for blue and 55mW/cm2 for red) so a 10X mpe green laser will look much brighter compared to a RGB.
Next, during the tests I have done with the simplified approach I have discovered smoke can have a big impact on the power.
I doubt if the show was within 10XMPE without smoke.
Also I have also attended lasershows with 100MPE and above, and I can still read this forum. Even the 10X MPE is pretty conservative, as your eye will be smaller than 7mm when the light hits the eye, and this effect does have a big effect on MPE calcualtions.
And a 1W advertised laser will maybe only put out 700mW after the aperture (especially this cheap 15K model)