I'm going to say the darker the better. Also, i'd check out some of the shows on youtube to get an idea of what you want to do regarding placement and the like.
From what I've seen, the most impressive results come from shooting the laser head on, with the laser passing through a screen of some sort, so you get beams and graphics.
also, if you're not going to be doing any crowd scanning, I wouldn't film any.
I'd watch out for laser hits, as they could damage the camera's chip. Other than that, I say fog that place up and play around, shoot a lot of video from a bunch of positions and see what looks good.
I'd think you probably want to turn auto focus off, and play with your zoom and aperture settings (if you can).
Good luck, I can't wait to see how it turns out!
"TO DO IS TO BE" - Nietzsche
"TO BE IS TO DO" - Kant
"DO BE DO BE DO" - Sinatra